Activity Report Communications Strategy

Please make comments on the proposed communications strategy below. This document will inform the development of a press release and other communication materials.

GOAL	Adoption of Activity Report
MEASURABLE OBJECTIVE	50 downloads of spec package in first quarter of release
AUDIENCE/DECISION MAKERS	ABMS, Certifying boards, CE providers, AMA, licensing boards
CORE CONCERNS/VALUES OF AUDIENCE	Assure competence of clinicians, fulfill new abms standards for documenting CME and self-assessment, fulfill AMA or AAFP requirements for documenting POC learning, provide a value add for clinicians seeking to fulfill license and certification requirements
PERCEIVED BARRIERS	Lack of awareness of the problem at the executive level, Intra-organization politics, not-invented-here syndrome, legacy systems, no commercial tool support, no customers requesting, boards are not demanding
MESSAGE	Accountability for Lifelong Learning and Improvement New standard enables digital tracking of healthcare education and certification activities
POTENTIAL MESSENGERS	JHU. MedBiq (listserv). AMA?ABMS? AMEE/Medical Teacher
TACTICS/COMMUNICATION ACTIVITIES (for each audience)	Press release, Medical Teacher e-learning news, MedBiq newsletter, MedBiq website announcement, List Press release targets Implementation Toolkit: specs, schemas, examples, high level value prop document, descriptions of the examples.