Activity Report
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Please make comments on the proposed communications strategy below. This document will inform the development of a press release and other communication materials.

GOAL

Adoption of Activity Report

MEASURABLE OBJECTIVE

50 downloads of spec package in first quarter of release

AUDIENCE/DECISION MAKERS

ABMS, Certifying boards, CE providers, AMA, licensing boards

CORE CONCERNS/VALUES OF AUDIENCE

Assure competence of clinicians, fulfill new abms standards for documenting CME and self-assessment, fulfill AMA or AAFP requirements for documenting POC learning, provide a value add for clinicians seeking to fulfill license and certification requirements

PERCEIVED BARRIERS

Lack of awareness of the problem at the executive level, Intra-organization politics, not-invented-here syndrome,  legacy systems, no commercial tool support, no customers requesting, boards are not demanding

MESSAGE

Accountability for Lifelong Learning and Improvement
New standard enables digital tracking of healthcare education and certification activities

POTENTIAL MESSENGERS

JHU. MedBiq (listserv). AMA?ABMS? AMEE/Medical Teacher

TACTICS/COMMUNICATION ACTIVITIES
(for each audience)

Press release, Medical Teacher e-learning news, MedBiq newsletter, MedBiq website announcement,
List Press release targets
Implementation Toolkit: specs, schemas, examples, high level value prop document, descriptions of the examples.

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