MedBiquitous Communications Strategy Planning - Healthcare LOM
Mission: to advance healthcare education through technology standards that promote professional competence, collaboration, and better patient care.
GOAL |
Adoption of Healthcare LOM |
MEASURABLE OBJECTIVE |
50 downloads of spec package in first quarter of release |
AUDIENCE/DECISION MAKERS |
Decision makers for learning systems: directors of education, e-learning director, repository manager, technology producer, IT staff at societies, umbrella organizations, government, continuing education providers, universities |
CORE VALUES OF AUDIENCE |
Save money, grow online education offerings, increase quality of online education offerings, try new education approaches like point of care learning, Be able to work with other repositories and systems - interoperability |
PERCEIVED BARRIERS |
Intra-organization politics, not-invented-here syndrome, we don't share, we're already the best, legacy systems, no commercial tool support, no customers requesting, lack of technical knowledge, lack of interoperability with existing framework |
MESSAGE |
Maximize the value of your content and achieve greatest distribution Connect to the broader community of healthcare educators |
POTENTIAL MESSENGERS |
JHU. MedBiq (listserv). AAMC? VA? AMEE/Medical Teacher |
TACTICS/COMMUNICATION ACTIVITIES |
Press release, Medical Teacher e-learning news, MedBiq newsletter, MedBiq website announcement, |
IMPLEMENTATION ACTIVITIES |
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