August 21, 2008
11 AM EDT
Attending: Morgan Bantly, Chair; Dawn Carroll, Don O 'Guin, Valerie Smothers
1. Review minutes of last meeting
The minutes were accepted.
2. Discuss communication strategy
- Review number of downloads
- Review of plan spreadsheet
- Discussion of plan components and identified audiences
- Fill in spreadsheet and assign tasks
Morgan summarized that we had created a communication process, identified target groups, core values, perceived barriers, etc., for developing a communications plan. He developed a spreadsheet to get more specific about next steps. The column on the left shows areas that we can develop. Across the spreadsheet are listed different audiences we've identified. He is hoping to pick a specific organization that represents each category of audience. We can go down the sheet and look at a number of factors. Comments provide choices. If an organization is not knowledgable enough, we need to provide knowledge about that. If they know but don't know whether to adopt, we need to build will. If they have internal support, they may need help from us to take actions. Then we can identify the core value to the audience. Which is meaningful to that organization? Identify perceived barriers, theme of the message. Theme is a simple concept that addresses the core value we've identified. We can modify the message based on readiness and perceived barriers. He added choices for methods of communication: press release, meeting, MedBiquitous newsletter, listserv, implementation toolkit, webinar/webcast. The last element is the origin of communication, who will distribute and when.
The best approach is to start simply. We could pick out type of audience and figure out which would be best to reach first. Then we can work on others.
Don added that an influential audience could help to influence others. Lessons learned can then be applied to larger audiences. Morgan added that we could develop a communication and get it out to some organizations and use as a test base, then apply to the rest of the audience. Morgan commented that we wanted to get 50 downloads - we've had 70. Morgan has asked if we could identify who downloaded it.
Dawn commented that several downloads came from VA - at least 5. There could be many from the same organization. Morgan questioned whether we should go after metadata utility producers. If vendors incorporated it into their utility, it would make it more palatable.
Dawn commented that there are other conferences, such as e-learning conferences, that would be worthwhile methods of communication. Members could mention MedBiquitous. The medical library association may be worthwhile.
She added that one of the perceived barriers is a lack of technology. At the VA, they do not have an XML editor such as XML spy.
Don commented that Joanne Woodward heads Pfizer's medical library. He could speak with her about interacting with the group. Morgan offered to contact VA librarians as well. Valerie offered to help with a poster or presentation and to contact Johns Hopkins librarians.
The grouped agreed to have a call with the various librarians and to get their help in identifying how to reach this audience. Valerie suggested that an academic paper could reach out to this group. Morgan asked if it would include a case example.
The group agreed to have a call on September 25 with the library community. Don suggested coming up with a bulleted list of what to cover on the call.
3. Other communication ideas
4. Open discussion