Communications Strategy - Learning Objects Working Group

Mission: to advance healthcare education through technology standards that promote professional competence, collaboration, and better patient care.

GOAL	Adoption of Healthcare LOM
MEASURABLE OBJECTIVE	50 downloads of spec package in first quarter of release
AUDIENCE/DECISION MAKERS	Decision makers for learning systems: directors of education, e-learning director, repository manager, technology producer, IT staff at societies, umbrella organizations, government, continuing education providers, universities
CORE VALUES OF AUDIENCE	Save money, grow online education offerings, increase quality of online education offerings, try new education approaches like point of care learning, Be able to work with other repositories and systems - interoperability
PERCEIVED BARRIERS	Intra-organization politics, not-invented-here syndrome, we don't share, we're already the best, legacy systems, no commercial tool support, no customers requesting, lack of technical knowledge, lack of interoperability with existing framework
MESSAGE	Maximize the value of your content and achieve greatest distribution Connect to the broader community of healthcare educators
POTENTIAL MESSENGERS	JHU. MedBiq (listserv). AAMC? VA? AMEE/Medical Teacher
TACTICS/COMMUNICATION ACTIVITIES (for each audience)	Press release, Medical Teacher e-learning news, MedBiq newsletter, MedBiq website announcement, List Press release targets Implementation Toolkit: specs, schemas, examples, high level value prop document, descriptions of the examples. Find and publish success stories. maybe VA or CDC.
IMPLEMENTATION ACTIVITIES