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GOAL

Adoption of Professional Profile

MEASURABLE OBJECTIVE

50 downloads of spec package in first quarter of release (combine ns.medbiq.org schema hits - will have ip address in web log too. Count as one unique client. Can do reverse look up of ip address to trace to org.)

AUDIENCE/DECISION MAKERS

  • Professional organizations (national/state) and their various media
  • Software vendors
  •  CVOs (credentialing verification organization)
  • Other primary sources
  • Federal agencies
  • AHIP (Americas health insurance plans)
  • Should be promoted to the ESAR-VHP jurisdictions and their software vendors

CORE CONCERNS/VALUES OF AUDIENCE

Protecting data, protecting the public interest, protecting the interest of health care providers. Working efficiently. Timliness of data availability (for actions, credentialing,etc). Accuracy/Quality of data. Reducing amount of work required by professional. Accountability of professional.

PERCEIVED BARRIERS

Intra-organization politics, commercial value of data, legacy systems, no commercial tool support (some available). Concern over privacy/misunderstanding between open standard and privacy. Difficulty of working with XML for the unfamiliar (compared to delimited datasets).

MESSAGE

Making data exchange work for the professional and for you. Making data exchange ubiquitous. Medical Data Ubiquity through MedBiquitous

POTENTIAL MESSENGERS

JHU. MedBiq (listserv). PAPC? AAMC? Working group members that have implemented - using national meetings as a venue. Send press release out through participating orgs. Great opp for all health professions.

TACTICS/COMMUNICATION ACTIVITIES
(for each audience)

Press release, MedBiq newsletter, MedBiq website announcement,
List Press release targetsImplementation Toolkit: specs, schemas, examples, high level value prop document, descriptions of the examples. Collec info from people who are implementing, make that available. See examples of certain approaches.
A number of orgs represent with their affiliation that they are working on this. Mike would be the best person to draft a short letter when the standard comes out to point people to the various resources. leverage credibility of participating organizations.

From in person mtg:

  • Professional organizations (national/state) and their various media
  • Software vendors
  •  CVOs (credentialing verification organization)
  • Other primary sources
  • Federal agencies
  • AHIP (Americas health insurance plans)
  • Should be promoted to the ESAR-VHP jurisdictions and their software vendors 
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