Skip to end of metadata
Go to start of metadata

MedBiquitous Communications Strategy Planning - Healthcare LOM

Mission: to advance healthcare education through technology standards that promote professional competence, collaboration, and better patient care.

GOAL

Adoption of Healthcare LOM

MEASURABLE OBJECTIVE

50 downloads of spec package in first quarter of release

AUDIENCE/DECISION MAKERS

Decision makers for learning systems: directors of education, e-learning director, repository manager, technology producer, IT staff at societies, umbrella organizations, government, continuing education providers, universities

CORE VALUES OF AUDIENCE

Save money, grow online education offerings, increase quality of online education offerings, try new education approaches like point of care learning, Be able to work with other repositories and systems - interoperability

PERCEIVED BARRIERS

Intra-organization politics, not-invented-here syndrome, we don't share, we're already the best, legacy systems, no commercial tool support, no customers requesting, lack of technical knowledge, lack of interoperability with existing framework

MESSAGE

Maximize the value of your content and achieve greatest distribution Connect to the broader community of healthcare educators

POTENTIAL MESSENGERS

JHU. MedBiq (listserv). AAMC? VA? AMEE/Medical Teacher

TACTICS/COMMUNICATION ACTIVITIES
(for each audience)

Press release, Medical Teacher e-learning news, MedBiq newsletter, MedBiq website announcement,
List
Press release targets
Implementation Toolkit: specs, schemas, examples, high level value prop document, descriptions of the examples.
Find and publish success stories. maybe VA or CDC.

IMPLEMENTATION ACTIVITIES

 

  • No labels